Hola 👋
I’m Sergio,
a Senior Creative UI/UX
and Product Designer

Brands I’ve worked with in the past

20⁺

years of experience

⁺200

projects delivered

80⁺

customers worldwide

(4.4/5)

customer satisfaction rating

A little bit about me

if you are looking for someone who’s passionate about crafting beautiful things and a problem-solving mindset, you’re in the right place.

On top of being a creative person and more importantly, I’m also a father of two, a husband, friend, sailor and a big fan of all of us humans and nature.

Simplicity

I hate complexity and shenanigans. There’s always an opportunity to make things beautiful and simple – not simplistic. Adding complexity is often an exercise from our ego and its need to show everyone how smart we are.

Empathy

Although i’m a big fan of having a stoic approach to life, it has also showed me that context matters and understanding where others are in their life journey is crucial to figure out their “why”.

Problem-solving mindset

I run my life and tackle all challenges pretty much in tiny design sprints, taking the time to really understand the challenge, zoom out, get a broader perspective and then quickly ideate, experiment and validate.

What I can help you with

SaaS and Product Design

Landing Pages and Websites

Mobile UI/UX

Wireframing and prototyping

Community and Intranet Design

Strategy, business challenges and much more

Don’t just take
my word for it!

I was fortunate enough to work with Sergio as my creative team mate on over 30 projects while we worked together at Social Edge, including several Fortune 100 clients. Sergio is not only a top notch designer, bringing the highest level of quality, and contemporary elegance to any project, but he has a very keen business perspective. He takes a holistic design view, really thinking through the user experience, business goals, and back end processes. I can still hear him asking, “But what problem are we trying to solve?” He is not afraid to challenge your thinking, but will listen to your perspective to come out with the best possible result. He has never failed to impress on any project we worked on together. He is also a fantastic human and a fun and dependable colleague!

Jackie Bartolotta Principal Program Manager, Salesforce

I have had the pleasure to partner with Sergio for about five years now. He has a great many talents that we witnessed as a team member at Social Edge Consulting. His role was as a senior creative strategist; however, his contributions go well beyond his client-focused design and UX skills. He genuinely cared about his clients, co-workers, and driving the growth of our business. He had innovative ideas and provided straight talk in group discussions.
Additionally, he was an effective mentor and generously gave of his time to anyone who sought his advice and guidance about design, strategy, and business development.

Andrew Kratz President, Social Edge Consulting

Sergio’s attitude in his approach is fantastic. He is a very honest and pleasant person to deal with. If you ever need another pair of eyes to confirm your suspicions, or another mind to consider design – he will help guide you through the concepts to create a fantastic product.

Stewart Farr Strategy&Tech Leader, Samsung

Sergio is a great guy – really good UI and design skills.
‍
A high quality of design that is hard to find.

Brad Monaghan RevenueBuilder

Sergio is a first class UX guy. Totally loved working with him. Can’t wait to start our next project together.
Thank you very much for such amazing quality

Stan Martins Digital Babies

Sergio has been very helpful not just with the job specified but taking a personal interest in what we intended to achieve. He has work hard and has been flexible and open to changes of his designs. Lastly it has been a pleasure to work with Sergio , he listens and communicate clearly in a calm and effective way . We will continue working with him

Jorge Araluce Relevante

Sergio has a great experience in UI and UX. Excellent collaboration and understanding of our needs and good advices.Will sure hire Sergio again for next projects.

Cedric Baiker Managing Partner, TeamWork

Sergio is experienced, reliable, professional, friendly, and very easy to work with. He immediately ‘gets’ what is needed for the project and approaches the project from all angles to deliver a quality design. He goes out of his way to ensure that I have everything I need to complete my project successfully.